Evolving Pre-launch Pages
Entrepreneurs on crowdfunding face a critical challenge: building interest before their campaign officially launches can significantly impact success, yet Indiegogo platform's existing cover page feature had low adoption despite its potential value.
- Role
- Senior Product Designer (IC)
- Challenge
Redesign Indiegogo's pre-launch page feature to increase utility and adoption while creating a competitive advantage for the platform.
- Contribution
Led comprehensive benchmarking of landing pages created by entrepreneurs outside the platform to identify patterns. Created a modular framework that balanced flexibility with implementation feasibility. Developed a content management approach that accommodated entrepreneur needs within technical constraints.
- Impact
Doubled the number of new pre-launch pages created monthly, directly contributing to short-term customer acquisition. Established a strategic foundation and visual framework that supported future iterations, including improved content management and A/B testing capabilities.