iOS App
In 2011, as smartphone adoption was beginning to accelerate in Brazil, Peixe Urbano recognized an opportunity to extend its platform beyond the web. Peixe needed a simple and efficient mobile experience to help customers validate coupons and discover new places.
- Role
- Senior Product Designer
- Challenge
Create Peixe Urbano's first mobile application to engage users in Brazil's emerging smartphone market, efficiently presenting core functionality of the existing daily deals platform.
- Contribution
Led designs of the company's first iOS app. Collaborated directly with mobile engineering team to ensure design feasibility and implementation quality. Iterated on the app design based on early adoption data.
- Impact
The redesigned mobile application tripled on both user base and sales volume within months of launch. Successfully extended Peixe Urbano's reach into mobile channels at a critical time of smartphone adoption growth in Brazil, supporting the company's mission to help users "explore the city.” iOS app sustained 5 star ratings on app store and it was promoted as app of the day.