Migrating users to Meta Avatars 2.0
Meta Avatars 2.0 represented a significant ecosystem shift across multiple platforms. We needed to transition millions of users without disrupting their experience and the Quest ecosystem—requiring delicate coordination between technical constraints, user expectations, and business goals spanning multiple teams.
- Role
- Senior Product Designer (IC)
- Challenge
Migrate millions of users to an upgraded avatar system while maintaining ecosystem integrity and user satisfaction.
- Contribution
Co-led UX migration for Meta Avatars 2.0 across Horizon OS, orchestrating workshops, research. and design specifications. Built alignment through UXR, rapid prototyping and cross-org design reviews.
- Impact
Launched on schedule with positive creator and press reception. No disruption to key ecosystem metrics. Meta Avatars 2.0 was featured at Meta's 2024 Connect.