Multi-Platform Design System
As Peixe Urbano expanded beyond its initial daily deals model into restaurant reservations and food delivery, the design team faced a significant challenge: how could three designers effectively support a rapidly growing ecosystem of products while maintaining brand consistency across diverse platforms?
- Role
- Product Designer
- Challenge
Enable a small design team to effectively support Peixe Urbano's expanding ecosystem of products including coupons, food delivery, and reservations systems.
- Contribution
Created a comprehensive design pattern library with modular components that could be adapted across all platforms. Established a color system that maintained brand consistency while allowing for product differentiation. Developed organizational frameworks for design assets to ensure accessibility and usability across teams.
- Impact
Empowered a lean design team to efficiently support three distinct platforms with websites and complex dashboards. Reduced design delivery time while maintaining quality and consistency.