Public Domain Collection
Pond5's initiative to create a comprehensive public domain media archive represented an opportunity to fulfill the company's mission of empowering creators while differentiating from competitors in the stock media marketplace.
- Role
- Lead Product Designer
- Challenge
Develop an intuitive interface for accessing nearly 100,000 free public domain assets while maintaining consistency with Pond5's existing platform and establishing the project as a significant value-add for the company.
- Contribution
Designed landing pages that effectively showcased the diverse media types while highlighting the historical significance of the content. Created specialized search interfaces with enhanced metadata filtering to help users discover content by production elements and visual features. Integrated the public domain content seamlessly with the existing marketplace experience.
- Impact
Generated significant press coverage and industry recognition, contributing to Pond5's growth trajectory that saw revenue increase from $12 million to $19 million between. Contributed to position Pond5 as an industry innovator, supporting the company's successful $61M Series A funding.