Revenue-Driven Redesigns
In its explosive growth period, Peixe Urbano faced the challenge of scaling its platform while maintaining conversion rates. With millions of monthly visitors and rapidly expanding offerings, the company needed to optimize its core user experience to support revenue goals and accommodate new features without overwhelming users.
- Role
- Product Designer
- Challenge
Revitalize Peixe Urbano's core platform interface and visual design to increase conversions and support company growth while operating within a lean design team serving multiple stakeholders.
- Contribution
Analysis of user behavior patterns to identify critical obstacles in the purchase journey. Redesigned key pages with emphasis on clear calls-to-action, improved information hierarchy, and streamlined user flows. Established consistent visual language across multiple product touchpoints while adapting to evolving business requirements.
- Impact
Contributed directly to a 14% increase in conversion rates, representing approximately $2.0M in additional monthly revenue.